Frequently Asked Questions about E-Mail Campaigns:

What is Permission Email Marketing?
Permission Email marketing is the direct interaction with your customer or prospect via Email after you have received their permission to do so.

What does “Confirmed Opt-in” mean?
Confirmed opt-in is your protection against the sending of unsolicited email. If you use the standard opt-in form feature from Diversity Studio Email software, after a visitor registers at your site or on the campaign landing site, they will automatically receive a confirmation email. By clicking on the confirmation email, your visitor has "confirmed opted-in". By doing this it means that they are the rightful owner of that email address and they wish to receive emails from your company. In addition, only lists of opt-in email addresses can be uploaded manually into your secure client Email Campaign account at Diversity Studio.

What is the reason for you to have a Confirmed Opt-in policy?
In the event that a company sends unsolicited mail or "SPAM", many organizations, as well as Internet Service Providers, may block any incoming mail sent from the Diversity Studio Email servers. Confirmed Opt-in policies prevent these situations and also contribute to a clean list generation process.

What is "SPAM"?
"Spam" is the term for unsolicited Email. When you "SPAM" someone you are sending Email that the receiver does not wish to receive or did not sign up for. Many ISPs and corporations have policies that prohibit such Email and install filters to keep SPAM from entering their enterprise systems. Many mass Email efforts are blocked at the server level and the sender will never be notified that your Email has been deemed as “SPAM”.

Why should you Email your customers?
Diversity Studio knows that customer retention is a top priority for any business. Most companies collect almost 80% of their revenue from only 20% of their customer base. Extending your reach to even a few more customers can lead to a significant boost in business traffic that lead to more sales, as well as increased customer satisfaction. Providing your customers with information that they have specifically requested is key in any medium, but it is particularly beneficial with email. Email is FAST and INEXPENSIVE! Right now, it is also an effective method of marketing, as more and more people make buying decisions on the Internet.

What is Customer Relationship Management (CRM)?
Customer Relationship Management (CRM) is a business process that develops and utilizes customer information to better serves the clients. By asking questions that affect buying habits and setting up a database, a company can track preferences and demographics to create custom targeted campaigns that offer a higher rate of return.

Why should my company invest in setting up CRM database and processes to keep it up to date with fresh information?
By doing a better job of knowing key things about your current customers, you can taylor-make your marketing campaigns with the variable data and make personalized offers that are more likely to respond and make purchases. Also, by know more about your current customers, you can be more educated about expanding into other markets with similar demographics or develop products and services that better serve a broader audience beyond your current customers.

How can I reach more customers with personalized offers and information about my company?
You can get a higher return on your investment by planning your marketing campaigns to eventually be more targeted and to include multiple media delivery options –Email, Printed post cards, Event Promotions, presentations. By trying various types of campaigns to smaller segments, you can find out which methods are preferred by your customers and which response methods are used most often. The more you know about an individual customer’s habits and preferences, the better you can market to them --one to one.

For example, if you knew that your customers liked to receive offers via email and some preferred to respond by phone to get more information, you would do more of that. Conversely, if more of your customers responded to a direct mail post card and then logged onto your web site to find out more information, then you’d probably send more post cards and make sure your web site was prominent.