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From an interactive website to a business card, a brand must be recognizable, differentiated and help build customer loyalty.
—Excerpted from Alina Wheeler
Corporate Identity—simply put, it’s who you are. Your corporate identity impacts every facet of your business and image to your audience. These materials include your corporate logo and presentations.
The Brand Identity — the promise you make to your audience, should also project a strong consistency throughout your marketing efforts. It should coordinate with your corporate identity and present a message that is positive and truthful. |
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