Diversity Introduces Design Services for Variable Data Printing!

If you're like most of our clients, you already know how powerful variable data printing (VDP) can be when it comes to communicating your company’s unique message or promotion. High-speed laser and digital color
printing is so effective and efficient that it's hard to remember a time before billing statements and direct marketing campaigns weren’t personalized to look professional.

But did you know that you can swap out product and graphics as part of integrating information from your database into an effective design? Then the piece can be printed on paper or as html, as unique personalized offers and messages.

It sounds too good to be true!
Certainly, it is not always an easy process, especially as the dimension and complexity of the enterprise and customer data increases. Just as a simple mail merge into Word document seems commonplace, variable data printing holds so many more possibilities for creating multiple customized designs and variable media for one to one marketing campaigns.

Did you know that with VDP, you can:
• Print postcards 4-up with variable data on both sides?
• Use barcodes to ease data entry when a payment, donation or sale comes in?
• Use x-y axis points to show geographically-relevant information like the closest representative or "here's what your neighbors have to say?"
• Merge a list with a complex document like a newsletter or sales flyer?
• Use a donor's gift history to ask for a similar or greater gift?
• Use a customer's purchase history to show custom messages or advertising on statements or invoices?

Your customer database is a cache trunk of information, and there are so many possibilities that sometimes the barriers to getting that information onto the printed page, seems overwhelming.
Are you aware that:
• Design software and mailing list programs need to be compatible.
• Some printing equipment is extremely retarded when you send variable data jobs directly to it.
• Some printing equipment jams on heavy paper or prints it curled.
• There is technical expertise to merge your design and data.
• There is special equipment to print large volumes of personalized matter.
• Most printing equipment won't print both front and back variable data.
• You need technical staff that have the right skills to make it all happen.

At Diversity Studio, we can do things that our clients and vendors once thought to be impossible, and we enjoy the challenge. If you have a variable data project in mind, but need help bringing it to life, we can help you. Here is how we have successfully helped our clients in the past, and how we may be able to help you with your project:

Consulting.
Marketing consultants can talk the talk and plan the strategy. And there are a lot of programmers out there that are really smart. Let me ask you, how many people do you know who speak both of their languages fluently? And how many design firms have a pre press variable data printing specialty? We are uniquely qualified and would love to evaluate your project, whether it's to determine the best course for a proposed system, or to automate or fine-tune an existing workflow.

Programming.
If you're a small business and lack the technical staff to pull off your variable data projects, you need a contract programmer. Whether the program is developed to run at your site or on our servers, our expertise with database, Internet and digital output technology is your assurance that your application will run efficiently and reliably, according to the specifications we determine together.

Digital Printing.
Not everyone is blessed with high-speed laser output or high quality digital color capability, and of course not all equipment is created equal. Fortunately, our print vendors have state-of-the-art equipment that we can best match with your specifications so that your job looks great, and gets out the door and delivered.

If you find yourself needing a little help to get your personalized VDP project moving, contact Diversity Studio right away! The initial evaluation and design consultation to determine whether we can help you reach your variable data printing goals is absolutely free.

Call us today!